To Study the Investor’s Behaviour About Investing in Digital Assets in Ahmedabad and Vadodra City

Yash Gandhi; Pragnesh Choksi; Jignesh Vidani

doi:10.59890/ijist.v3i10.191

Authors

Yash Gandhi LJ University
Pragnesh Choksi LJ University
Jignesh Vidani LJ University

DOI:

https://doi.org/10.59890/ijist.v3i10.191

Keywords:

Words Followed By , Digital Assets, Investment Behavior, Risk Tolerance, Financial Literacy, Behavioral Finance

Abstract

This study explores the key factors that shape how people invest in digital assets, focusing on demographic, psychological, and educational influences. By testing multiple hypotheses, it examines how variables such as gender, age, income, education, risk tolerance, and emotional factors relate to digital asset investment behavior. The findings indicate that gender, age, education level, and risk tolerance play a significant role in shaping investment decisions, while income and emotions have relatively little influence. Interestingly, the positive link between education level and participation in financial literacy programs underscores how crucial financial education is in guiding investment behavior. The research also shows that individuals with a higher tolerance for risk are more inclined to invest in digital assets, which reflects the speculative nature of this market. At the same time, it challenges traditional beliefs by revealing that income does not have a major effect on how frequently people invest, and that emotional factors are less dominant in digital asset investments than in traditional financial markets. The results provide practical implications for financial advisors, policymakers, and digital asset platforms aiming to improve investor engagement and education. Furthermore, the research opens new avenues for future studies to examine how technological literacy, trust, and social influences further shape digital asset investment behavior.

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