The Influence of E-Wom (Electronic Word of Mouth) and Tourist Attractions on the Decision to Visit the Rodjo Tater Tegal Tourist Attraction

Rizka Adi Saputra; Irma Solekha; Lili Febriani; Novita Rahmawati; Sumarno

doi:10.59890/ijetr.v3i4.249

Authors

Rizka Adi Saputra Universitas Pancasakti Tegal
Irma Solekha Universitas Pancasakti Tegal
Lili Febriani Universitas Pancasakti Tegal
Novita Rahmawati Universitas Pancasakti Tegal
Sumarno Universitas Pancasakti Tegal

DOI:

https://doi.org/10.59890/ijetr.v3i4.249

Keywords:

e-WOM (electronic word of mouth), Attractiveness, Decision to Visit.

Abstract

This study has the main objective of knowing how the influence of E-WOM (electronic word of mouth) and attractiveness on the decision to visit the Rodjo Tater tourist attraction. This study uses a quantitative research type, with the method (Statistical Package for the Social Sciences) SPSS version 22. The population used in this study were all visitors at Rodjo Tater with a sample of 100 respondents, consisting of 18 questions and obtained by distributing questionnaires to all visitors to Rodjo Tater Tourism offline (paper) and online (google form). The results showed that E-WOM had a positive and significant effect on the decision to visit with a regression coefficient value (B) of 0.260, a t-count value = 8.348, and a significant value (Sig. = 0.000). This shows that E-WOM has a significant effect on the decision to visit because the Sig. value <0.05. The attractiveness variable has a positive and significant effect on the decision to visit, with a regression coefficient (B) of 0.090, a t-value of 3.953, and a significant value (Sig. = 0.000). Since the Sig. value is <0.05, it can be interpreted that variations in all independent variables, namely e-WOM and attractiveness, can influence the decision to visit.

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