Analysis of Lampung Nature Tourism Contents on Social Media (Comparative Study of the Instagram Accounts @Lampuung and @Potraitlampung)

Toni Wijaya; Hartoyo; Andy Cory Wardani

doi:10.59890/ijels.v4i1.258

Authors

Toni Wijaya Universitas Lampung
Hartoyo Universitas Lampung
Andy Cory Wardani Universitas Lampung

DOI:

https://doi.org/10.59890/ijels.v4i1.258

Keywords:

Instagram, Nature Tourism, Lampung, Content, Post

Abstract

This research is based on the phenomenon of social media accounts acting like news media. The existence of social media has improved information and promotion of Lampung tourism, particularly natural tourism. With its speed and wide reach, social media is able to reach tourists from Lampung, Indonesia, and even the world. The Instagram accounts studied were @lampuung and @potraitlampung. The results show that natural tourism is a popular theme for both accounts. Natural tourism provides aesthetic and engaging content. This aligns with Instagram's characteristics as a visual-based social media platform. Going forward, Lampung tourism must expand its options so that it is not solely dependent on natural tourism.

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