The Effect of Product Quality, Price, and Promotion on Electronic Goods Purchase Decisions at Ciriung Electronic Store, Bogor

Jihana Salma Zahra; Sudarijati; Palahudin

doi:10.59890/ijels.v3i4.12

Authors

Jihana Salma Zahra Universitas Djuanda
Sudarijati Universitas Djuanda
Palahudin Universitas Djuanda

DOI:

https://doi.org/10.59890/ijels.v3i4.12

Keywords:

Product Quality, Price, Promotion, Purchase Decisions

Abstract

Determine the simultaneous and partial effects of price, promotion, and product quality on buying decisions. Descriptive, multiple linear regression analysis using a quantitative methodology and sampling from 100 respondents is the analysis method. Numerous tests, including multiple linear regression analysis, correlation coefficient, validity, reliability, classical assumptions, determination, and hypothesis testing, were conducted. The study's findings indicate that there is a simultaneous and partial influence on this research.

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